Unisex Love is Paradise Mauve T-Shirt, Indie184. Limited Edition of 50

Adapted from Indie184's original “Love is Paradise” mural on the Carousel which was vandalized. Indie came back to Asbury Park and created a second version of the mural.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

50% polyester, 25% ring-spun cotton, 25% rayon. 3.8 oz.

“Under an Asbury Spell,” DeeDee Tote & Pouch

Adapted from artist DeeDee’s mural “Under an Asbury Spell” on the Sunset Pavilion, Asbury Park for the Wooden Walls Project, 2017.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch. Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.

"I Am the Ghost in Your House" DeeDee Tote & Pouch

Adapted from DeeDee’s pop-up installation “I Am the Ghost in Your House” in the historic Carousel House, Asbury Park for the Wooden Walls Project, 2018.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch. Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.

“Mathilda/Sony” Dylan Egon Tote & Pouch

Artist Ray Geary's three-paneled resin mural is a recent addition to the Wooden Walls Project, completed in October, 2019. Consideration was made for representation of all three panels of the mural on this tote.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

Reusable, washable, environmentally friendly, water resistant, lightweight, and strong. 16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch.

Unisex Dee Dee Was Here Charcoal Black Full-Zip Hoodie

The elusive artist installed her split mural on the south entrance to the Casino while we were sleeping.

Printed with the artist’s approval. A percentage of sales goes directly to the artist.

No drawstrings. 50% polyester, 25% ring-spun cotton, 25% rayon. 5.6 oz.

Love is Paradise, Indie184 Tote & Pouch, Version 2

Adapted from artist Indie’s 2017 version of the mural “Love is Paradise” on the historic Carousel Building, Asbury Park for the Wooden Walls Project.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch. Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.

“Mathilda/Sony” Dylan Egon Tote & Pouch

Artist Dylan Egon's “Family Portrait" mural on the Asbury Park boardwalk merely scratches the surface of the artist's vocabulary of icons. The Mathilda/Sony Tote is the newest addition to that family.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

Reusable, washable, environmentally friendly, water resistant, lightweight, and strong. 16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch.

Unisex DE 18horse Black T-Shirt, Dylan Egon. 

The artist continues with his iconic vocabulary with the DE 18horse Miles in Bello 'Soldier of War' 2018 horse. Dylan Egon's 'Boombox Saint' mural adorns the Sunset Avenue Pavilion north of Convention Hall.

Printed for Dylan's NYC solo exhibit Great American Dream Machine, 2019 with approval of the artist. A percentage of sales goes directly to the artist.

Silk-screened using discharge inks which soften with each wash. 100% cotton.

'I Am the Ghost in Your House' Beach Towel, DeeDee 

Based on DeeDee’s mural 'I Am the Ghost in Your House' pop-up installation  in the Casino Building for the Wooden Walls Project, 2018.

Printed with the artist’s approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Dylan Egon 15 oz. ceramic mug.

DE's raven and racehorse icons. Produced for Dylan's Great American Dream Machine NYC solo show. November, 2019.

Microwave & Dishwasher Safe.

Porkchop Neptune Die Cut Vinyl Sticker

As Asbury Park's revitalization began to take hold developers began to reach out to local artist Porkchop to do murals for their businesses and apartment buildings.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

2 7/8" x 5"

Unisex Robot  Black Raw Neck T-Shirt, Bradley Hoffer. 

LIMITED EDITION & Numbered, with 3M Reflective detail. When we first launched the store on the Ocean Ave side of the boardwalk with Parlor Gallery it was known as GIFT. All our first t-shirts were limited edition, and numbered by hand.

A tribute to Bradley Hoffer’s mural “Self Portrait #8 (CroboRab8)” on the Sunset Pavilion, Asbury Park. Printed with approval of the artist. A percentage of sales goes directly to the artist.

Wide, raw neck fish. 100% combed and ring-spun cotton. 4.2 oz.

DE Chanel Icons Natural Bandana, Dylan Egon. 

The knife, the raven, the racehorse, the Chanel Skull are only some of the icons featured in this signature bandanna. Dylan Egon's 'Boombox Saint' mural adorns the Sunset Avenue Pavilion north of Convention Hall. 

Printed with approval of the artist. A percentage of sales goes directly to the artist.

Silk-screened using discharge inks which soften with each wash. 100% cotton. 20"x20"

Women's Take Back Your Power T-Shirt, Indie184

We fell in love with Indie184 and her 'Love is Paradise' mural for the Wooden Walls Project. Indie returned to Asbury Park two years later to create a second version of the mural.

Cultivart introduced an original Indie design Asbury Park Beach at the end of Summer 2019 which was an immediate hit. Our collab continues with Indie's powerful Take Back Your Power design, printed in negative here.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

Piece-dyed garment. Nickel. 60% cotton, 40% modal. Curved tail.

Unisex Take Back Your Power Black Eco-Fleece Sweatshirt, Indie184

We fell in love with Indie184 and her 'Love is Paradise' mural for the Wooden Walls Project. Indie returned to Asbury Park two years later to create a second version of the mural.

Cultivart introduced an original Indie design Asbury Park Beach at the end of Summer 2019 which was an immediate hit. Our collab continues with Indie's powerful Take Back Your Power design, printed in positive here.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

Eco-Fleece True Black. 50% polyester (6.25% recycled), 46% cotton (6.25% organic), 4% rayon. 6.5 oz.

'Ode to the Ocean' Beach Towel, Jeffrey Fulvimari

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his 'Ode to the Ocean' mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us 'The Ocean is Female,' 'The Ocean is Alive,' 'The Ocean is Powerful,' 'The Ocean is Free.'

Printed with the artist's approval. A percentage of sales goes directly to the artists.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

'Strawberry Moon' Beach Towel, Pau Quintanajornet

Pau's second mural for the Wooden Walls Project on the Sunset Pavilion. Painted in June, 2018 during the Strawberry Moon, named after the period when wild strawberries begin to ripen, 'Strawberry Moon' is a slight departure from Pau's figurative work while retaining the palette and sensuous line. I especially love 'Calma' which looks out over the boardwalk and beach

Series 2 Wooden Walls Towel Project is not limited edition and retails for $40. Printed with the artist's approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

07712 15 oz. ceramic mug.

James Vance's reinterpretation of "1871" mural with a nod to Asbury Park, zip code 07712 of course.

Microwave & Dishwasher Safe.

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his "Ode to the Ocean" mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us The Ocean is Female, The Ocean is Alive, The Ocean is Powerful, The Ocean is Free.'\

Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch.

"Asbury Park Casino, 2015" Tote & Pouch

Adapted from Jason Stumpf's interior shot of the Asbury Park Casino Building. The photograph captures a moment in time, 2015, before the building required shoring up and the full Porkchop mural was unobstructed.

Both tote and pouch are based on a photograph of the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch. Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.

Pau Quintanajornet Tote & Pouch

Adapted from Pau's two-panel mural “Yemaya and her Seabirds” on the historic Carousel Building, Asbury Park for the Wooden Walls Project, she painted in 2019 to replace her "Pacha Mamma..." mural which had deteriorated over time.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch. Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.

Joe Iurato Die Cut Sticker

 Adapted from artist Joe Iurato’s “Carnival Life on the Water” on the historic Carousel Building, Asbury Park for the Wooden Walls Project, 2015.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

 5" x 6"

Bradley Hoffer Die Cut Vinyl Sticker

Adapted from artist Bradley Hoffer’s mural “Self Portrait #8 (CroboRab8)” on the Sunset Pavilion for the Wooden Walls Project, 2016. 

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

 4 1/2" x 4 1/4"

Bradley Hoffer Die Cut Magnet

Adapted from artist Bradley Hoffer’s mural “Self Portrait #8 (CroboRab8)” on the Sunset Pavilion for the Wooden Walls Project, 2016. 

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

 4 1/2" x 4 1/4" 

Porkchop Salacia Die Cut Vinyl Sticker

As Asbury Park's revitalization began to take hold developers began to reach out to local artist Porkchop to do murals for their businesses and apartment buildings.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

2 7/8" x 7/8"

Thiago Valdi Die Cut Magnets, Set of 2

Adapted from artist Thiago Valdi’s "Untitled" mural on the Sunset Pavilion, Asbury Park for the Wooden Walls Project, 2016. 

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

Individual magnet 4 1/2" 3 3/4"

DeeDee die cut magnet/s

Sold Individually, Blue or Green, or as a Set of 2 (1 Blue, 1 Green).

Adapted from the artist’s mural “Under an Asbury Spell” on the Sunset Pavilion, for the Wooden Walls Project, 2017

Pau Die Cut Magnet

Adapted from Pau Quintanajornet’s two-panel mural “Pachamama is Singing a Song for You” on the historic Carousel Building, Asbury Park for the Wooden Walls Project, 2015.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

3 1/4" x 4 1/2"

Thiago Valdi Beach Towel, Limited Edition (50)

Adapted from Thiago Valdi’s "Untitled" mural on the Sunset Pavilion, Asbury Park for the Wooden Walls Project, 2016. 

Printed with the artist's approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Mike Shine Beach Towel, Limited Edition (50)

Adapted from Mike Shine's 'Havhest' mural of winged seahorse from Norse mythology soars over the Sunset Avenue Pavilion, Asbury Park for the Wooden Walls Project, 2016. 

Printed with the artist's approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Unisex Numbers Short-Sleeve Black T-Shirt, James Vance.

Artist James Vance's “1871” number inspired mural on the Sunset Pavilion, Asbury Park for the Wooden Walls Project, 2016. 1871 refers to year Asbury Park was founded.

Printed with approval of the artist. A percentage of sales goes directly to the artist.

Silk-screened using discharge inks which soften with each wash. 100% combed ring-spun cotton fine jersey. 4.5 oz.

Unisex Mickey Target Short-Sleeve Asphalt Grey T-Shirt, Dylan Egon. 

Dylan Egon's 'Boombox Saint' mural adorns the Sunset Avenue Pavilion north of Convention Hall. 

Printed with approval of the artist. A percentage of sales goes directly to the artist.

Silk-screened using discharge inks which soften with each wash. 100% ring-spun cotton. 4.2 oz.

Bradley Hoffer "Robot" Enamel Pin

Adapted from artist Bradley Hoffer’s mural “Self Portrait #8 (CroboRab8)” on the Sunset Pavilion, Asbury Park for the Wooden Walls Project, 2016. 

Produced with the artist’s approval. A percentage of sales goes directly to the artist.

1 1/4" wide

Logan Hicks Beach Towel, Limited Edition (50)

Adapted from the Logan Hick’s mural 'Tangle of the Sea' on the historic Carousel Building, Asbury Park. Wooden Walls Project, 2015. 

Printed with the artist’s approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

“Family Portrait” Dylan Egon Tote & Pouch

Artist Dylan Egon assembled some of his personal icons for this tote “Family Portrait." The boombox and crows are recognizable from Dylan Egon's “Saint Boombox” mural on the Sunset Pavilion, Asbury Park for the Wooden Walls Project, 2018.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

Reusable, washable, environmentally friendly, water resistant, lightweight, and strong. 16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch.

Ode to the Ocean Black Racerback Tank (Women's), Jeffrey Fulvimari

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his 'Ode to the Ocean' mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us 'The Ocean is Female,' 'The Ocean is Alive,' 'The Ocean is Powerful,' 'The Ocean is Free.'

Printed with the artist's approval. A percentage of sales goes directly to the artists.

60% ring-spun cotton, 40% polyester. 4 oz.

Unisex Ode to the Ocean  Black Tank, Jeffrey Fulvimari

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his 'Ode to the Ocean' mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us 'The Ocean is Female,' 'The Ocean is Alive,' 'The Ocean is Powerful,' 'The Ocean is Free.'

Printed with the artist's approval. A percentage of sales goes directly to the artists.

100% ring-spun cotton. 4.2 oz.

DE 18horse Black T-Shirt, Dylan Egon. 

The artist continues with his iconic vocabulary with the DE 18horse Miles in Bello 'Soldier of War' racehorse. Dylan Egon's 'Boombox Saint' mural adorns the Sunset Avenue Pavilion north of Convention Hall. 

Printed for Dylan's NYC solo exhibit Great American Dream Machine, 2019 with approval of the artist. A percentage of sales goes directly to the artist.

Silk-screened using discharge inks which soften with each wash. 100% cotton. 20"x20"

Unisex Robot Green Triblend Tank, Bradley Hoffer

A tribute to Bradley Hoffer’s mural “Self Portrait #8 (CroboRab8)” on the Sunset Pavilion, Asbury Park.

Produced with the artist’s approval. A percentage of sales goes directly to the artist.

50% polyester, 25% ring-spun cotton, 25% rayon. 3.8 oz.

Unisex Ode to the Ocean Vintage Black 3/4 Sleeve Raglan T-Shirt, Jeffrey Fulvimari

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his 'Ode to the Ocean' mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us 'The Ocean is Female,' 'The Ocean is Alive,' 'The Ocean is Powerful,' 'The Ocean is Free.'

Printed with the artist's approval. A percentage of sales goes directly to the artists.

50% polyester, 25% ring-spun cotton, 25% rayon jersey. 4.3 oz.

Unisex 07712 Vintage Navy/ Premium Heather 3/4 Sleeve Raglan, James Vance

After an exhibit at Parlor Gallery in downtown Asbury Park we leapt at the opportunity to collaborate with local artist James Vance on this 07712 (Asbury Park’s zip code) design. James Vance went on to paint his mural “1871” on the Asbury Park boardwalk as part of the Wooden Walls Project. His work has now become part of the Asbury Park iconography.

Printed with the artist’s approval. A percentage of sales goes directly to the artist.

Unisex Ode to the Ocean White T-Shirt, Jeffrey Fulvimari

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his 'Ode to the Ocean' mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us 'The Ocean is Female,' 'The Ocean is Alive,' 'The Ocean is Powerful,' 'The Ocean is Free.'

Printed with the artist's approval. A percentage of sales goes directly to the artists.

100% ring-spun cotton. 4.3 oz.

Unisex Ode to the Ocean Heather Grey T-Shirt, Jeffrey Fulvimari

The summer of 2018 Jeffrey Fulvimari introduced us to his cast of beautiful, powerful women with his 'Ode to the Ocean' mural on the Sunset Pavilion for the Wooden Walls Project. Jeffrey reminds us 'The Ocean is Female,' 'The Ocean is Alive,' 'The Ocean is Powerful,' 'The Ocean is Free.'

Printed with the artist's approval. A percentage of sales goes directly to the artists.

90% cotton, 10% poly. 4.3 oz.

Women's Take Back Your Power V-Neck, Indie184

We fell in love with Indie184 and her 'Love is Paradise' mural for the Wooden Walls Project. Indie returned to Asbury Park two years later to create a second version of the mural.

Cultivart introduced an original Indie design Asbury Park Beach at the end of Summer 2019 which was an immediate hit. Our collab continues with Indie's powerful Take Back Your Power design, printed in positive here.

Printed with the approval of the artist. A percentage of sales goes directly to the artist.

Women's piece-dyed garment. Fog Blue. 60% cotton, 40% modal.

'Asbury Park Casino, 2015' Beach Towel, Left

Jason Stumpf shot the interior of the Asbury Park Casino during the winter of 2015. Not only did Jason manage to capture the entire breadth of Porkchop's oversized mural but also captured the beauty of the aging architectural and structural elements of the Casino. We had to split his image into two to reproduce as a beach towel, a postcard, and tote bag.

Printed with both Jason Stumpf's and Porkchop's approval. A percentage of sales goes directly to the artists.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

'Asbury Park Casino, 2015' Beach Towel, Right

Jason Stumpf shot the interior of the Asbury Park Casino during the winter of 2015. Not only did Jason manage to capture the entire breadth of Porkchop's oversized mural but also captured the beauty of the aging architectural and structural elements of the Casino. We had to split his image into two to reproduce as a beach towel, a postcard, and tote bag.

Printed with both Jason Stumpf's and Porkchop's approval. A percentage of sales goes directly to the artists.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

'Random Stripes' Beach Towel, James Vance Limited Edition (50)

Based on the James Vance mural '1871' reimagined through a rainbow of stripes. James Vance's original tote for Cultivart features 'Random Stripes' as the tote folded, hidden within the black and white pouch.

Printed with the artist's approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Bradley Hoffer Beach Towel, Version 2

An adaptation from artist Bradley Hoffer’s mural “Self Portrait #8 (CroboRab8)” on the Sunset Pavilion

Printed with the artist’s approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Indie184 Beach Towel

In 2017 Indie184 returned to Asbury Park to create a new version of her original “Love is Paradise” mural. The remains of the original were removed, new plywood installed, and Indie created her tribute to Amy Winehouse.

Printed with the artist's approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Yemaya and her Seabirds Beach Towel, Pau Quintanajornet

Pau’s original two-panel mural “Pachamama is Singing a Song for You” suffered from the elements. The remains of the mural were taken down, new plywood panels installed, and Pau created a new work "Yemaya and her Seabirds" for the Wooden Walls Project, 2019. Pau told me that the first mural faced the sea and Yemaya is in the sea facing the land.

Series 2 Wooden Walls Towel Project is not limited edition like the first and retails for $40. Printed with the artist's approval. A percentage of sales goes directly to the artist.

100% cotton reactive digital print, 30”x60” Machine wash cold.Wash with like colors. No bleach or chlorine. Tumble dry medium. DO NOT iron. DO NOT dry clean.

Unisex Marilyn Asbury Park Neon Pink w/ Purple Foil V-Neck Tee, Hollywould Studios

Shortly before the second Sea Hear Now Festival we approached artist Hollywould Studios  about creating a unique design with a nod to Asbury Park. We had loved her temporary Blondie mural installed on the beach for first festival and were eager to include her work at Cultivart. Her collage portrait of Marilyn Monroe captures the fun and energy of Hollywould's vibrant mixed media work and has a subtext discreetly within the work.

Printed with the artist’s approval. A percentage of sales goes directly to the artist.

100% ring-spun cotton. 4.2oz.

"The Inheritance," Joe Iurato Tote & Pouch

Adapted from artist Joe Iurato’s “The Inheritance” mural on the historic Steam Plant, Asbury Park for the Wooden Walls Project, 2018.

Both tote and pouch are based on the artist’s original Asbury Park mural and printed with the artist’s approval. A percentage of sales goes directly to the artist.

16 1/2” x 18” polyester tote with zip closure and interior pocket. The large tote folds neatly into the 5” x 5” wristlet pouch. Reusable, washable, environmentally friendly, water resistant, lightweight, and strong.