You've been to the concerts and heard that building Bruuuce display of love for the Boss. To the uninitiated it may sound like booing but not Bruuuce. Our original design launched at the end of summer 2019 and sold out immediately. We reprinted the tees and introduced a women's tee. Those sold through just as quickly. An instant classic.
A recent customer review claims "Coffee in my new BRUUUCE! mug just tastes better!"